AEGIR (pronounced ‘A-GEAR’) is a new Royal Marines inspired apparel brand.

This project was a collaborative project, working alongside my peer, Jake Bushell, to create the full brand identity. As well as the marines, the brand has a strong link to the ocean, ‘Aegir’ being the name of the Norse God of the Sea.

AEGIR echoes the power and strength from it’s roots within the brand, encouraging confidence and determination from its audience.

This is reflected in both the colour palette used as well as the typographic choices. The brand aims to inspire strength, confidence and determination through it’s products, and encourage loyalty and passion.

The project has yet to go live.

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